Tennessee,US:Accent furniture vendor Stein World has launched a new logo and tagline:'Evolution in Home Accents'.The statement reflects Stein World's commitment to changing the way home accents are designed and marketed to today's consumers.
The company's adaptability to change and current prevalence in home furnishing,interior design and fashion can be asserted through the new logo.
The new brand strategy capitalises on the growth and forward momentum of the organisation,and reflects the brand communications,dealer programmes,and consumer-centred product design.
"Today's Stein World is fresh,modern,and evolving and we've created a brand strategy that captures our distinctive personality and philosophy,"said senior vice president of sales and marketing Jack Johnson."We're utilising technology,fashion,and consumer psychographics in new ways,and approaching home accent design from a totally original perspective."