MeadWestvaco (MWV), a US-based packaging and packaging solutions company, has introduced the new Melodie Spray Collection & packaging for the high-end luxury market.
The Melodie Spray Collection includes Melodie Agile and Melodie Forever, new packaging concepts, which have been created with spray technology that provide brand owners with a greater variety of spray options to further customize their fragrance products.
MWV's fragrance marketing director Sandy Gregory said high fashion luxury brands to convey quality and attract loyal customers focus on precision, craftsmanship and meticulous detail when creating their fragrances.
"MWV's consumer insights work proves that the spray can evoke different emotional reactions and consequently elevate the user's perception of the brand," Gregory added.
In addition to marketing and merchandising tactics, luxury brand owners have traditionally used the bottle and secondary packaging to help define the brand.
The Melodie Spray Collection, along with MWV's complete line of packaging solutions for the beauty and personal care industry, will be on display at Luxe Pack Monaco on 24-26 October 2012.