US-based Campbell's Soup is repackaging its product in an effort to appeal to the millennial generation.
Campbell's Go soup line will henceforth come in a microwaveable flexible package printed with graphics.
The design of the packaging includes millennial-aged faces, with six new options like Coconut Curry with Chicken & Shiitake Mushrooms whose promotion will happen wholly through digital avenues with the Campbell's Go Facebook page at its center.
It will be a launch sponsor for the Angry Birds Star Wars release, which it will work with Spotify, a digital music service, to develop custom playlists to coincide with the flavors.
The soups sell for $2.99 for a 14oz package.